The Role Of Big Data Analytics In Obtaining Competitive Insights


  • Irfan Ahmed Department of Management Sciences, Jhelum Social Science Center Author


In today's hyper-competitive business landscape, obtaining actionable insights into market trends, consumer behavior, and competitor strategies is paramount for sustained success. Big data analytics has emerged as a powerful tool for extracting valuable insights from vast and diverse datasets, enabling organizations to make data-driven decisions and gain a competitive edge. This paper explores the pivotal role of big data analytics in obtaining competitive insights across various industries. It delves into the methodologies and techniques used in analyzing large volumes of structured and unstructured data to uncover patterns, trends, and correlations. Additionally, it examines the implications of harnessing big data analytics for enhancing strategic decision-making, optimizing operations, and identifying new business opportunities. Furthermore, the paper discusses the challenges and considerations associated with implementing big data analytics initiatives, such as data privacy, security, and scalability. Through real-world examples and case studies, this paper highlights the transformative potential of big data analytics in empowering organizations to stay ahead of the competition in today's dynamic business environment.




How to Cite

The Role Of Big Data Analytics In Obtaining Competitive Insights. (2023). Competitive Research Journal Archive, 1(02), 148-159.